CRM Software Success Strategies
How to Unlock and Unleash the Hidden Potential of Your CRM Tool
It’s November and the weather is changing, so it’s time to get ready for our slow season. This is the time of year that many of us in the car business often dread because the days are long, quite boring and in the windy city where I live, you can actually feel your brain shrinking […]
How to Get the Most Out of Your CRM Investment
One of the most underutilized software applications within a dealership is its CRM software. This application has also been the source of much disappointment in regards to its ability to show a quantifiable return on investment. The reason that this is the case is that in most instances it is improperly sold and implemented as […]
CRM Software – the key to success with Customer Relationship Management
To most people when they hear the acronym CRM in a business setting, the first thing that comes to mind is that it is a software program and therein lies the problem. The notion that CRM could stand for a set of processes that promote sound business strategies leading to increased profits is definitely not […]
Why Relationship Building is key to success with social media marketing
Why Relationship Building is key to success with social media marketing The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process […]